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Showing posts from July, 2012

Are Wine Blogs Helpful?

Wine scores are now so invaluable to the consumer and merchant alike that they both underpin and are the focus of most offers and wine descriptions around the world. The digits given out of 5, 20 or 100 are used to describe and rate a wine in the most laconic of synopses, and a good score – occasionally stretching to three holy digits – has the power to double (or more) a wine’s value globally in a matter of minutes. Speaking on a personal note – not as an ambassador for the company or even the wine trade in general – I have never liked scoring. It has always seemed to me that to give a number to a wine makes as much sense as to give it an interpretive dance (something I do not recommend doing at tastings: the interrogation by psychiatrists is lengthy and the dry cleaning bills are prohibitive). In my mind, scoring seems logically and semantically unsound. Yet score away critics and colleagues do. I understand the appeal, we want to know quickly which wines were preferred, and tasti