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Showing posts from August, 2011

What do you do for money, honey? Wines and the cult of personality.

Both the specialist wine and mainstream press have been buzzing this week with the news that venerable Australian rockers ACDC have teamed up with one of Australia’s largest winemakers to market a range of wines. The winemaker, Warburn Estate, is a respected producer of decent everyday gluggers, and some highly regarded reserve wines. Given that ACDC’s original frontman, Bon Scott, drank himself to death in 1980, ACDC’s “Highway to Hell” Cabernet Sauvignon is presumably an example of the very blackest sort of rock n roll humour. (I hope so – the alternative is depressing.) The other three wines in the range are also named for ACDC songs. Don’t look for a link between title and contents: identifying the rollicking lusty adventure that is “You shook me all night long” with a bottle of sweet little Moscato suggests that relating wine to music was not a priority. Why wine, though? It seems incongruous. I suppose even hell-raisers succumb to dinner parties, eventually. More pertinent