Above: Dom Perignon 2003: a wolf in the forest, a sword in the stone, or just generally brooding 'neath the tree canopy? Wine stimulates more than just taste buds. Its symbolic and aesthetic attributes have long been embraced by priests and the powerful. Great wine is both an escape and an evocation. Champagne houses are not the only wine producers to understand and exploit this power (Bordeaux châteaux are increasingly adopting the techniques of luxury marketing), but they were certainly among the first. The Dom Perignon 2003 tastings in London last week were a fine example of the gloss a ‘luxury’ sensitivity can bring to the dear old UK wine trade, at least. The build up set a tone of exclusivity and mystique. Invitees received personal invitations (no group email) to a timed “1.5 hour experience” with Richard Geoffroy, Chef de Caves and “Creator of Vintages”. Details of the venue and experience would be sent once I had confirmed. How could anyone resist such intrigue? Behind ...
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