Grand Vin Wine Merchants UK | Blog

Wine scores are now so invaluable to the consumer and merchant alike that they both underpin and are the focus of most offers and wine descriptions around the world. The digits given out of 5, 20 or 100 are used to describe and rate a wine in the most laconic of synopses, and a good score – occasionally stretching to three holy digits – has the power to double (or more) a wine’s value globally in a matter of minutes. Speaking on a personal note – not as an ambassador for the company or even the wine trade in general – I have never liked scoring. It has always seemed to me that to give a number to a wine makes as much sense as to give it an interpretive dance (something I do not recommend doing at tastings: the interrogation by psychiatrists is lengthy and the dry cleaning bills are prohibitive). In my mind, scoring seems logically and semantically unsound. Yet score away critics and colleagues do. I understand the appeal, we want to know quickly which wines were preferred, and tasti...

Above: Dom Perignon 2003: a wolf in the forest, a sword in the stone, or just generally brooding 'neath the tree canopy? Wine stimulates more than just taste buds. Its symbolic and aesthetic attributes have long been embraced by priests and the powerful. Great wine is both an escape and an evocation. Champagne houses are not the only wine producers to understand and exploit this power (Bordeaux châteaux are increasingly adopting the techniques of luxury marketing), but they were certainly among the first. The Dom Perignon 2003 tastings in London last week were a fine example of the gloss a ‘luxury’ sensitivity can bring to the dear old UK wine trade, at least. The build up set a tone of exclusivity and mystique. Invitees received personal invitations (no group email) to a timed “1.5 hour experience” with Richard Geoffroy, Chef de Caves and “Creator of Vintages”. Details of the venue and experience would be sent once I had confirmed. How could anyone resist such intrigue? Behind ...